According to Teddy Roosevelt, “People don’t care how much you know until they know how much you care.” It’s a quote that came to mind after I called Bill Baun, Wellness Officer at MD Anderson Cancer Center and immediate Past President of the National Wellness Institute (NWI), to ask his thoughts on wellness and equity. Roosevelt’s sentiments felt apt because Bill’s first instincts were not to exhort us to increase our knowledge about gender-sensitive programs or to design interventions more likely to improve health literacy. Read on