From Optional to Operational: Reframing & Retooling Well-being as a Business Imperative
A free members-only eventApril 29, 2026
1:00 - 5:00 PM ET Virtual event via ZoomCorporate wellness investment is not disappearing – it is becoming more scrutinized.
While the global wellness market continues to project growth, many organizations are reshaping their wellness budgets as part of broader cost-management and benefits optimization efforts. Within this shifting landscape, many wellness leaders face a new reality: they are being asked not only to optimize their programs, but to justify their existence. The issue is no longer whether well-being matters in principle; it is whether it is operationally embedded, strategically aligned, and demonstrably valuable.
This Think Tank addresses this inflection point directly. This virtual speaker line-up will equip leaders for reframing the Value on Investment (VOI) so that it better speaks the language of the C-suite — “risk, resilience, productivity, capacity, and sustainable human performance” — and how to better position well-being as essential infrastructure for organizational survival and success, and not as a discretionary benefit.
Learning Objectives:
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Identify how cost optimization is reshaping corporate wellness spending.
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Understand how to reposition well-being as an operational driver – integrating well-being into core organizational systems, decision-making processes, and leadership practices rather than standalone programs.
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Implement practical strategies learned from leading organizations that are successfully reframing well-being.
Chair: Janis Davis-Street, MS, MA, EdD, CHES, HERO Senior Fellow – Education