Capital BlueCross

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With a well-established wellness program in place, Capital BlueCross was interested in benchmarking its programs against others, both to test and validate its current approach and to establish a baseline for comparison going forward. The organization knew that on its own it would be tough to conduct a comparative survey that had the breadth of employer participation and consistency of measures found in the HERO Scorecard. “Plus,” says Kieran Hull, Senior Director of Human Resources, “the Scorecard is a very well-respected, independent resource developed by wellness experts, adding instant credibility to our results.”

Kieran worked through the Scorecard questions with Gina McDonald, Senior Health Education Consultant; both are members of the Capital BlueCross Wellness Committee. One benefit of the exercise was learning how their program components stacked up against national benchmarks; another because clear when they shared the results with executive management. Although management was already fully supportive of the organization’s wellness efforts, it was helpful to show them the value of their support. (“Leadership engagement” is one of the six foundational elements covered in the Scorecard and contributes significantly to a respondent’s overall best practice score.) The Scorecard results demonstrated to management that the wellness program was indeed a worthwhile investment.

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