Decisions change lives… and the work of health promotion is steeped in the science and art of triggering and supporting choices that make lives better. It’s been said that we make about 35,000 decisions a day. Obviously, we don’t make time to ponder most choices too deeply. Should I go to work today? Should I brush my teeth this morning? Kiss my sweetheart goodbye? Thousands of our decisions have been premade, and today’s choices are merely a matter of execution. Accordingly, most are a rapid mix of logic, impulse and, very often, habit. Read on.